Both Deal and Analytics data can be retrieved from HubSpot for KPI

Deal

When creating KPIs based on Deals you will first 

• Select which Deal Pipeline to use
• For some KPIs select the Deal Stage is needed
• Then optionally select to filter using any of the deal fields such as
  • Deal Owner
  • Deal Type
  • HubSpot Campaign
  • Product
  • etc

KPIs Available

• Deals / Opportunities Count in Funnel Stage
  • Number of of the deals in the selected stage of the deal pipeline
• Deals / Opportunities Value in Funnel Stage
  • Value of of the deals in the selected stage of the deal pipeline
• Closed Won
  • Number of deals in the Closed Won stages of the deal pipeline
• Closed Won $
• Value of deals in the Closed Won stages of the deal pipeline
• Sales Cycle
  • Time from a deal being created and becoming Closed Won

Analytics

The following KPIs can be created using data from HubSpot. You can optionally filter using a HubSpot View or a Source.

• Users
• New Users
• Sessions
• Bounce Rate
• Pages / Session
• Average Session Duration