If you use HubSpot, JIRA or Google Analytics you can create a KPI that automatically pulls the data in from the connected software. You will need to set up the Connector first
Connecting to Google Analytics
You will need to select the Connector to use and you will be shown the KPIs available for that Connector
After selecting the update frequency you will then have to configure the KPI
If there are any mandatory settings, you will see something like this to set the value
Then any optional filters are listed but if you do not want to use any, just click next
Finally, if needed you can change the KPI name and owner before saving
